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WHY US
Embedded Financial Leadership — Strategic, Scalable, Cost‑Effective
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Strategic integration into your leadership team
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Flexible support tailored to your growth stage
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Top-tier expertise at a lean cost
Proven Cross‑Sector & Cross‑Region; Industry‑Specific Insights
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Global experience across industries and markets
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Deep, actionable insight for your sector
Hands‑On Delivery, Not Just Advice
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We implement, not just recommend strategies
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Real impact on margins and cash flow

SERVICES
Strategic Finance Leadership
Strategic guidance on Financial Planning, Forecasting, Pricing, Unit economics and Growth decisions to Strengthen business performance.
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Finance Operations & Systems
Helping you scale confidently by streamlining Payroll, Compliance and Systems with Automation and Controls.
Cash Flow and Working Capital
Expert Cash Flow management with Dynamic Forecasting, Working Capital optimization and Scenario Planning to prevent shortfalls and secure growth momentum.
Capital & Transaction Support
We help you Raise, Exit, or Acquire with confidence through clear Storytelling, Due Diligence, and Deal Support.
Elevate exists to bring clarity, structure, and financial leadership to founder-led SMEs navigating change—from cash flow pressure and low margins to scaling complexity and post-merger integration.
​​​​​WE ARE CO-FOUNDED BY RAJIV GUPTA & NILAKSHI KEDIA
Two finance leaders with over 35 years of combined experience helping businesses not just survive, but thrive through periods of growth and disruption.


Rajiv Gupta is a growth-focused CFO who helps businesses transform their finance function into a driver of clarity, control, and commercial success.
With 20+ years across Deloitte, PwC, and high-growth UK SMEs, he works with founders to improve profitability, streamline operations, and scale with confidence.
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Whether it’s building finance from the ground up, embedding automation, or aligning strategy with execution, Rajiv delivers the insight and structures that businesses need to grow - faster and smarter.
Nilakshi transforms intricate financial data into actionable strategies.​
With over 14 years of experience across top-tier consulting and diverse businesses, she bridges the gap between insight and execution.
Her background in due diligence, FP&A, and commercial finance—spanning the US, UK, Middle East, and India - enables her to uncover hidden risks, model growth with precision, and deliver sharper, data-led decisions.
From cost control to cash flow optimisation, Nilakshi helps businesses scale with confidence and control.
Together, we deliver hands-on support and commercial insight to help ambitious SMEs build resilience, unlock profit, and grow with confidence.

FEATURED CLIENTS
Explore the diverse range of businesses we partner with



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